MacConnect is an online networking platform connecting McMaster University alumni and students.

The Challenge

Create a distinct visual identity for a new networking platform while ensuring it remained cohesive with McMaster University's established brand. The identity also needed to translate seamlessly across a digital platform, promotional materials, and physical merchandise.

The Solution

I developed the MacConnect logo using the McMaster branded font, Poppins, paired with Heritage Maroon and Grey from the University's existing palette. Working with Graduway, the platform provider, I created a suite of digital assets including the favicon, app icon, website banners, widget imagery, and other supporting graphics.

Launch & Merchandise

The MacConnect identity was carried through promotional emails to introduce the platform and encourage alumni and students to connect. The logo was also applied to branded lanyards, notebooks, and tote bags distributed at Mac networking events, extending the new identity into physical spaces and helping build recognition for the platform.